- June 20, 2014
Dear Members,
Today, the American Association for Justice and our public education campaign, Take Justice Back, are launching an online campaign designed to educate the public, reporters, and decision makers on Capitol Hill about the critical role the civil justice system plays in protecting individuals and families.
As part of the campaign, we are releasing a report called Driven to Safety about how the civil justice system has been the driving force for a half-century in automobile improvements that have protected consumers.
We have timed this campaign to start as the House Energy and Commerce Committee Subcommittee on Oversight and Investigations holds a hearing today on the General Motors (GM) ignition switch scandal.
We have created online banner ads, Facebook ads, and a targeted approach to reach Washington, D.C.-based influencers, which we estimate will deliver more than 6 million impressions during the course of our campaign.
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How to Take Action and Spread the Word
We have created a custom landing page at www.driventosafety.org, where you and other users can download AAJ’s complete auto safety report and take action by calling on Congress to support the Sunshine in Litigation Act (S. 2364/H.R. 4361).
The goal of this legislation is to keep corporations from hiding dangerous products and to motivate manufacturers to correct hazards earlier—instead of waiting for more deaths and injuries to occur.
We also need your help to get the word out. If you would like to send an action alert to your colleagues and clients, we’ve designed a sample action alert email that you can personalize and send: click here.
Results
Our public education alerts through Take Justice Back are having an impact.
Thousands of people have signed up on Take Justice Back and are now part of our civil justice activists.
These activists—and many of you are among them—have signed our petitions and our letters to Congress and have helped us educate the public by sharing content on social media.
Just a few weeks ago, our Take Justice Back activists sent 6,258 letters to Congress about General Mills’ attempt to insert a forced arbitration clause into its terms of service; our activists sent more than 700 letters in less than two hours to members of the U.S.
House of Representatives urging them to vote against an amendment that would prevent a rulemaking to increase the minimum insurance requirements for interstate trucks and buses; and our activists sent 3,347 similar messages about trucking safety to the U.S. Senate in just two days.
Together we have and will continue to make a difference!
Best Regards,Linda LipsenCEOAmerican Association for Justice
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